Vendor advocacy
Strategic campaign direction, curated styling, and global media placement to maximise momentum, engagement, and final price.
- Off-market introductions
- Auction and private treaty strategy
- Negotiation and settlement oversight
Our Story
Boutique stewardship for remarkable properties
Philosophy
Discretion, data, and design-led campaigns
Our advisory model is anchored by rigorously researched pricing strategies, curated presentation, and concierge-level client service. We engage only a select portfolio of listings to ensure unwavering focus and confidentiality.
Our philosophy
We approach every mandate with a boutique mindset, crafting bespoke strategies that protect privacy, maximise visibility, and put our clients a step ahead.
Our reach
In-house research, elite buyer networks, and international syndication ensure global exposure for Melbourne's most coveted addresses.
$2.4B+
Prestige transactions facilitated
28
Years of combined market expertise
92%
Repeat and referral clientele
7 days
Average time to bespoke marketing launch
Advisory services
End-to-end stewardship for premium assets
Buyer representation
Discreet acquisition support leveraging exclusive pipelines, precision due diligence, and data-backed appraisal modelling.
- Portfolio curation
- Contract and compliance review
- Relocation concierge
Project collaboration
Partnerships with developers, architects, and financiers to future-proof prestige projects from launch to sell-down.
- Product positioning
- Pricing strategy
- Agent alignment
Marketing difference
Story-driven campaigns crafted to convert
Dedicated strategists, editorial storytellers, and premium production partners create campaigns that resonate with UHNW buyers. Every launch receives bespoke videography, immersive virtual inspections, and targeted digital placements supported by market intelligence dashboards.
Global syndication
18+ prestige networks
Average uplift
12.6% over guide
Client reflections
Discretion, diligence, delivery
"Fornieri orchestrated a private sale that exceeded our expectations within a fortnight while keeping our family's privacy paramount."
"Their buyer advocacy secured an off-market estate we'd chased for years. The due diligence pack was forensic."
"From video storytelling to international syndication, every campaign element was flawless and on-brand."
Leadership
Meet Luke Fornieri
Founder and principal advisor Luke Fornieri is recognised for his data-informed strategies, confident deal management, and an extensive network cultivated over two decades in Melbourne's prestige market.
- Certified Estate Agent & Auctioneer
- Member, Real Estate Institute of Victoria
- Featured in Financial Review Top Agents 2024
Next steps
Partner with a prestige specialist
Whether selling discreetly or sourcing a signature residence, we curate every touchpoint to protect your time and amplify outcomes.